My Blog

This project involved the complete revitalization of a historic corner location in Union City, New Jersey. Formerly a neglected local sandwich shop, the space was in a state of total disarray when my clients acquired it. I was brought on to provide the strategic "Brand Architecture," a blueprint that transformed a destroyed storefront into an elevated, hip-hop-inspired cultural hub.

Case study: Designing a compact sales enablement toolkit for Cintas, supporting their U.S. and Canadian sales teams with 4,500 units produced.

The holidays look joyful, but many of us carry heaviness this time of year. On my former podcast, The Polymath Latina, I sat with family therapist Julia Armand to talk about the Holiday Blues — where they come from, why they’re real, and how to care for yourself through the season. If this time feels complicated for you, this conversation may help.